Photo by Jonathan Short-Invision for The Campaign for Wool-AP Images

Photo by Jonathan Short-Invision for The Campaign for Wool-AP Images

Model Daisy Lowe launched a live knitting session in an Oxford Street shop window on Monday to celebrate Wool Week, a series of events promoting wool as a natural, sustainable and eco-friendly material.

From Monday 14 to Sunday 20 October 2013, knitters will transform a plain white living room, set in a John Lewis Oxford Street shop window, into a hand-knitted woollen heaven, in an action know as yarn-bombing.

Free knitting classes and drop-in session will be run by knitting design gurus such as Erika Knight, MillaMia and Arne & Carlos in the John Lewis branches in London-Oxford Street and Edinburgh. Those who cannot get there are invited to organize their own knitting and crochet party, completed with sheep-shaped biscuits.

Wool Week is part of the Prince of Wales’ Campaign for Wool, which since October 2010 promotes British fleece and textile industry. Currently planning events in eight countries, including Australia, China and Norway, the Campaign has reportedly resulted in a threefold increase in the price farmers receive for their wool.

The Campaign also includes Wool School, a sweater design competition for fashion and textile students, and the OneWool initiative, focused on great interior wool products and their story.