Photo by Jonathan Short-Invision for The Campaign for Wool-AP Images

Photo by Jonathan Short-Invision for The Campaign for Wool-AP Images

Model Daisy Lowe launched a live knitting session in an Oxford Street shop window on Monday to celebrate Wool Week, a series of events promoting wool as a natural, sustainable and eco-friendly material.

From Monday 14 to Sunday 20 October 2013, knitters will transform a plain white living room, set in a John Lewis Oxford Street shop window, into a hand-knitted woollen heaven, in an action know as yarn-bombing.

Free knitting classes and drop-in session will be run by knitting design gurus such as Erika Knight, MillaMia and Arne & Carlos in the John Lewis branches in London-Oxford Street and Edinburgh. Those who cannot get there are invited to organize their own knitting and crochet party, completed with sheep-shaped biscuits.

Wool Week is part of the Prince of Walesโ€™ Campaign for Wool, which since October 2010 promotes British fleece and textile industry. Currently planning events in eight countries, including Australia, China and Norway, the Campaign has reportedly resulted in a threefold increase in the price farmers receive for their wool.

The Campaign also includes Wool School, a sweater design competition for fashion and textile students, and the OneWoolย initiative, focused on great interior wool products and their story.