‘We all need to be more conscious about our planet’s resources’. This is the idea behind Knit with Attitude, a yarn shop specializing in ethical and sustainable, environmentally-friendly yarn.
True to the ‘Knit with Attitude’ motto, Maya, the Norwegian owner, champions a knitting revolution, whereby more and more young women (and men) are reclaiming knitting as a modern, creative form of expression. With great anti-stress and therapeutic powers:
Everything is such high-pace, says Maya. Knitting, like crochet, is slow. It gives you space to breathe. You count, you repeat the same movement. It’s constructive, you create something.
And as you are creating something beautiful, you might as well make it ethical, sustainable and eco-friendly.
Ethical and environmentally-friendly yarn
‘Although wool is a natural material, it is not necessarily eco-friendly’ says Maya. She personally selects small production companies, asking questions about how the sheep are fed, which kind of energy is used for the production, how much water, whether chemical colours are used. Ethical and fair-trade concerns are also taken into account, as Maya looks for companies that contribute to the community.
Not all wool ticks all the boxes, but the quest led to some amazing yarn. While Knit with Attitude’s best-seller is super-soft organic Alpaca wool, Maya also stocks some very unusual fibres. The Pure MILK fibre is a certified organic yarn made from casein, a milk protein, very kind to sensitive skin. Ruca Multy, sourced from Chile, is made of 100% sugar cane.
Then there’s the ethical products. Sales of the Mirasol Yarn Collection support a school for Peruvian shepherds’ children. The Mikono Knits clothes range are made by a women empowering project in Kenya. A similar project in South Africa produces the Incomparable Buttons, a range of hand-made ceramic buttons.
Are you getting excited about making a consumers’ statement while stocking on beautiful yarn? So am I!
Knit with attitude opened at the current address, shared with Of Cabbages & Kings, in November 2012.
Knit with attitude
127 Stoke Newington High Street
London N16 0PH, United Kingdom
Tel. +44 (0)207 998 3282